In 2023, Jack found himself sitting in a European café, enjoying a plate of hot chips. They were decent, but something was missing—the bold, savoury magic that only chicken salt could deliver. Back in Australia, chicken salt is a staple, a seasoning that transforms chips, chicken, and veggies into pure perfection. But outside of Australia? It’s a mystery.

That’s when Jack realised something: chicken salt is Australia’s best-kept secret, and the world deserves to experience it. Fueled by this vision, Jack created Chooki’s Chicken Salt—starting with our Original blend and branching out to bold flavours like Zest. Now, we’re on a mission to take this Aussie treasure global.

We believe in bringing bold, unforgettable flavours to your kitchen, because life’s too short for boring food. Chooki’s Chicken Salt is more than just seasoning—it’s an experience, a way to elevate every meal with a sprinkle of Aussie magic.

Our blends start with the same great base: the iconic savoury taste of chicken salt that Aussies grew up loving. From there, we’ve added bold twists like citrusy Zest, and we’re just getting started.

Whether you’re seasoning chips, chicken, or veggies, Chooki’s is here to make your meals unforgettable.

We’re proud to call Australia home. Our flavours are crafted with care and inspired by the vibrant Aussie spirit. From backyard BBQs to late-night snack runs, Chooki’s is made for the moments that bring us all together.

Chicken salt is a cultural icon in Australia, and now we’re sharing it with the world—one sprinkle at a time.